The Business of Agency
SIGN UP
HOME
ARCHIVE
AUTHOR
Erik J. Olson
Founder & CEO of Proxa. I build and operate multiple agencies focused on predictable growth.
Going Through The Shit
The Gap Between Your Calls and Your Revenue
Your Financial Volatility Is Hiding in Plain Sight
Retention Suffers When You Don't Prescribe Client Behavior
Culture Alone Doesn’t Retain Clients
The Reason Behind AI Layoffs
You Don’t Understand How Buyers Actually Decide
You’re Ignoring Award-Winning Work, And It’s Costing You Referrals
Your Revenue Isn’t Random. You’re Costing Yourself Millions.
50% Raise Requests Are a Systems Failure
Stop Standing in the Wrong Line
Lessons From a $90M Agency Founder
The Tax Every Marketer Should Refuse to Pay
Winning Agencies Aren’t Chasing AI Hacks
Your Team Doesn’t Care About Retention And It’s Your Fault
How to Get More Clients (Part 4 of 4)
How to get clients (part 3 of 4)
How to get more clients (part 2 of 4)
How to get more clients (part 1 of 4)
My Digital Minimalism Journey
You're Not Stuck: You're Undisciplined
The Doorman Fallacy Is Killing Your Agency
Should Agencies Offer Guarantees?
2025 is officially in the books
I’m Finally Learning to Unplug at Christmas
Load more
