The Business of Agency
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Erik J. Olson
Founder & CEO of Proxa. I build and operate multiple agencies focused on predictable growth.
Why Your Best Employees Stop Wanting Promotions
The Best Employees Don’t Wait For Permission
Easy Street Leads Nowhere
Undefined Responsibility Leads to Entropy
Your Team Isn’t Underperforming. They’re Operating Without Deadlines.
Going Through The Shit
The Gap Between Your Calls and Your Revenue
Your Financial Volatility Is Hiding in Plain Sight
Retention Suffers When You Don't Prescribe Client Behavior
Culture Alone Doesn’t Retain Clients
The Reason Behind AI Layoffs
You Don’t Understand How Buyers Actually Decide
You’re Ignoring Award-Winning Work, And It’s Costing You Referrals
Your Revenue Isn’t Random. You’re Costing Yourself Millions.
50% Raise Requests Are a Systems Failure
Stop Standing in the Wrong Line
Lessons From a $90M Agency Founder
The Tax Every Marketer Should Refuse to Pay
Winning Agencies Aren’t Chasing AI Hacks
Your Team Doesn’t Care About Retention And It’s Your Fault
How to Get More Clients (Part 4 of 4)
How to get clients (part 3 of 4)
How to get more clients (part 2 of 4)
How to get more clients (part 1 of 4)
My Digital Minimalism Journey
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