# The Business of Agency

> Growth systems from building and operating multiple agencies. Structured insights on how agencies scale past $1M and become predictable. No fluff. Short, weekly emails. Written by Erik J. Olson, CEO of Proxa.

This file provides information about The Business of Agency to help large language models understand and reference this publication's content.

## Posts
- [Stop Discounting MRR](https://businessofagency.com/p/stop-discounting-mrr): Temporary sales pressure should never create permanent pricing
- [The cultural risk of hiring](https://businessofagency.com/p/the-cultural-risk-of-hiring): Why you must ask the questions others avoid
- [Stop Promoting People for the Wrong Reasons](https://businessofagency.com/p/stop-promoting-people-for-the-wrong-reasons): The problem wasn’t promotions. It was how we decided them.
- [The Most Expensive Part of This Ad Wasn’t the Media Buy](https://businessofagency.com/p/the-most-expensive-part-of-this-ad-wasn-t-the-media-buy): Clients Pay for Judgment, Not Just Deliverables
- [Platitudes Don't Change Behavior. Incentives Do.](https://businessofagency.com/p/platitudes-don-t-change-behavior-incentives-do): The Behaviors You Reward Become the Culture You Build
- [Why Your Team Doesn’t Care When a Client Leaves](https://businessofagency.com/p/why-your-team-doesn-t-care-when-a-client-leaves): Retention Doesn’t Happen by Accident
- [The Revenue Illusion](https://businessofagency.com/p/the-revenue-illusion): I thought we were compounding. We were rebuilding.
- [I Was Dropping Too Many Balls](https://businessofagency.com/p/i-was-dropping-too-many-balls): Finally, a system that tracks everything that needs to get done
- [Why Your Best Employees Stop Wanting Promotions](https://businessofagency.com/p/why-your-best-employees-stop-wanting-promotions): Badly designed promotions teach employees that success creates burden, not opportunity.
- [The Best Employees Don’t Wait For Permission](https://businessofagency.com/p/the-best-employees-don-t-wait-for-permission): The people who create the most value move toward opportunity before the business formally recognizes it.
- [Easy Street Leads Nowhere](https://businessofagency.com/p/easy-street-leads-nowhere): Businesses lose efficiency when people instinctively choose convenience over solving structural problems
- [Undefined Responsibility Leads to Entropy](https://businessofagency.com/p/undefined-responsibility-leads-to-entropy): Most problems exist because responsibility has been misallocated
- [Your Team Isn’t Underperforming. They’re Operating Without Deadlines.](https://businessofagency.com/p/your-team-isn-t-underperforming-they-re-operating-without-deadlines): Lack of deadlines and defined outcomes creates hidden drag in your agency
- [Going Through The Shit](https://businessofagency.com/p/going-through-the-shit): Carrying the full weight of a business without structure leads to chaos
- [The Gap Between Your Calls and Your Revenue](https://businessofagency.com/p/the-gap-between-your-calls-and-your-revenue): Sales becomes unpredictable when execution is not captured, measured, and fed back into the system
- [Your Financial Volatility Is Hiding in Plain Sight](https://businessofagency.com/p/your-financial-volatility-is-hiding-in-plain-sight):     Unpredictable finances are a result of unaddressed accounting constraints
- [Retention Suffers When You Don't Prescribe Client Behavior](https://businessofagency.com/p/retention-suffers-when-you-don-t-prescribe-client-behavior): You get what you tolerate. What do you want to tolerate?
- [Culture Alone Doesn’t Retain Clients](https://businessofagency.com/p/culture-alone-doesn-t-retain-client-retention): Delivery is structured. The client experience isn’t.
- [The Reason Behind AI Layoffs](https://businessofagency.com/p/the-reason-behind-ai-layoffs): Efficiency is part of it. Capital drives it.
- [You Don’t Understand How Buyers Actually Decide](https://businessofagency.com/p/you-don-t-understand-how-buyers-actually-decide): What drives decisions when you are not in the room
- [You’re Ignoring Award-Winning Work, And It’s Costing You Referrals](https://businessofagency.com/p/you-re-ignoring-award-winning-work-and-it-s-costing-you-referrals): The agencies that win aren’t chasing trophies. They build systems clients trust, talk about, and refer.
- [Your Revenue Isn’t Random. You’re Costing Yourself Millions.](https://businessofagency.com/p/your-revenue-isn-t-random-you-re-costing-yourself-millions): We analyzed thousands of revenue events. Your slow months are predictable and preventable.
- [50% Raise Requests Are a Systems Failure](https://businessofagency.com/p/50-raise-requests-are-a-systems-failure): It’s not about money. It’s about a broken system.
- [Stop Standing in the Wrong Line](https://businessofagency.com/p/stop-standing-in-the-wrong-line-b8e4): The hidden cost of choosing easy today
- [Lessons From a $90M Agency Founder](https://businessofagency.com/p/lessons-from-a-90m-agency-founder): Insights from Chris Yano, founder of RYNO Strategic Solutions
- [The Tax Every Marketer Should Refuse to Pay](https://businessofagency.com/p/the-tax-every-marketer-should-refuse-to-pay): Politicians say they’re taxing big tech. Your ad invoice says otherwise.
- [Winning Agencies Aren’t Chasing AI Hacks](https://businessofagency.com/p/winning-agencies-aren-t-chasing-ai-hacks): What I noticed on stage at Seven Figure Agency Intensive that most agency owners are completely missing
- [Your Team Doesn’t Care About Retention And It’s Your Fault](https://businessofagency.com/p/your-team-doesn-t-care-about-retention-and-it-s-your-fault): People don’t protect revenue they aren’t rewarded to protect
- [How to Get More Clients (Part 4 of 4)](https://businessofagency.com/p/how-to-get-more-clients-part-4-of-4): The direct actions that turn relationships into revenue
- [How to get clients (part 3 of 4)](https://businessofagency.com/p/how-to-get-clients-part-3-of-4): Visibility, Authority, and Brand Building