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The Business of Agency

Agency growth strategies learned from running three digital marketing agencies doing $6.5M/year. Real-world tactics, no bullshit, short weekly emails.

If I Were Starting an Agency Today, Here’s Exactly What I’d Do
15 hours ago

If I Were Starting an Agency Today, Here’s Exactly What I’d Do

6 Tips to Scale Your Marketing Agency Faster

Erik J. Olson
Erik J. Olson
Slapping a logo on a website is not branding
Jul 23, 2025

Slapping a logo on a website is not branding

Effective agencies are built through behavior, not just design.

Erik J. Olson
Erik J. Olson
Terrible Advice 👉 Work on your business, not in it
Jul 16, 2025

Terrible Advice 👉 Work on your business, not in it

Erik J. Olson
Erik J. Olson
Why Your Agency Lead Gen Sucks and How to Fix It
Jul 09, 2025

Why Your Agency Lead Gen Sucks and How to Fix It

Erik J. Olson
Erik J. Olson
Legacy SEO Is Going Bye-Bye
Jul 02, 2025

Legacy SEO Is Going Bye-Bye

AI Search Is the Future of Search

Erik J. Olson
Erik J. Olson
Ask and You Shall Receive
Jun 25, 2025

Ask and You Shall Receive

The Hidden Skill Most Agency Owners Never Master

Erik J. Olson
Erik J. Olson
How Smart Agency Owners Get Paid
Jun 18, 2025

How Smart Agency Owners Get Paid

And how I stopped worrying so much about finances

Erik J. Olson
Erik J. Olson
Your agency is one mistake away from a million-dollar lawsuit
Jun 11, 2025

Your agency is one mistake away from a million-dollar lawsuit

The importance of properly insuring your agency

Erik J. Olson
Erik J. Olson
The fatal mistake of not niching your agency
Jun 04, 2025

The fatal mistake of not niching your agency

Erik J. Olson
Erik J. Olson
Surviving AI: What to Do Before You’re Replaced
May 28, 2025

Surviving AI: What to Do Before You’re Replaced

Erik J. Olson
Erik J. Olson
The Hidden Cost of “I’ll Just Do It Myself”
May 21, 2025

The Hidden Cost of “I’ll Just Do It Myself”

Erik J. Olson
Erik J. Olson
The AI Tidal Wave About to Hit Digital Marketing
May 14, 2025

The AI Tidal Wave About to Hit Digital Marketing

Erik J. Olson
Erik J. Olson
Agency growth strategies learned from running three digital marketing agencies doing $6.5M/year. Real-world tactics, no bullshit, short weekly emails.

The Business of Agency

Agency growth strategies learned from running three digital marketing agencies doing $6.5M/year. Real-world tactics, no bullshit, short weekly emails.

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